Google Ads: How to Get the Best Price Per Click

If you’re running Google Ads, you may have wondered if there’s any way to get a better rate per click on your ad placement. Well, there are some things you can do to increase your chance of attracting more clicks and getting the best price per click possible, as well as avoid some common Google Ads mistakes that could cost you money without making you any more sales! Here’s how to get the best price per click in Google Ads.

The Basics

You have several variables to consider when buying Google AdWords. You will need to decide what keywords and phrases you want your ads placed next to, how much money you’re willing to spend on each click (called cost-per-click, or CPC), and if you wish to text ads or image ads. As a rule of thumb, shorter keywords cost more per click than longer keyword phrases. With Google Ads, one of your most significant expenses is clicks and impressions—meaning that if your ad shows up on many different websites without getting clicked on many times, it will still run up a pretty hefty bill.

The Adwords Auction

It would help if you bid on an auction to get your ads in front of potential customers. When Google’s software sees your ad, it will pull up how much you’ve bid and what other advertisers are also bidding for that keyword. The highest bid wins — but only if that bid is also above a minimum required amount (this is called a minimum cost per acquisition, or CPA). If your ad doesn’t meet that cost threshold, it won’t appear in search results. So even if you come in the first place, you can lose out unless you’re willing to pay enough for your ad. In theory, these costs are still lower than spending money on more traditional forms of advertising (TV commercials or print newspaper ads).

Quality Score

A Quality Score is a numerical representation of your AdWords ads’ relevancy and click-through rate. A higher Quality Score means that you’ll pay less per click (because you’re considered more relevant) and have a greater chance at appearing in Google’s top three spots, which receive 69% of all clicks.

google ads

Bidding Strategies

Google AdWords is a great tool, but it can also be expensive. Getting your Google ads working as effectively and efficiently as possible is essential. This means getting in front of potential clients at just under or below what they are willing to pay for targeted traffic. You can do that with Google ads by implementing bidding strategies that take advantage of CPA (cost per acquisition) bidding. A CPA bid allows you to enter a maximum amount you’re willing to pay for each conversion, which will bring your cost-per-click (CPC) down and keep your cost-per-conversion (CPA) rate under control.

Advanced Tips

Consider increasing your maximum bid if you have an established account with a stable history. When you max out your requests for a specific ad group, Google will automatically increase its bids as it tries to find other ways of showing your ads. If you set your bidding strategy just right, you’ll be able to capture more traffic without having to pay much more than before. If you get too aggressive with your bidding, Google may choose not to show some or all of your ads. Keep tweaking until you’ve found a sweet spot where costs are minimized, and ROI maximized.

Conclusion

Now that you know how GOOGLE ADS can help your business, you’re probably wondering how we get results. Our process is simple and streamlined:

  • You submit a request online or over email.
  • We review and approve it (usually within minutes).
  • You deposit funds into our bank account for ads.
  • We place ads for your business and deposit funds into your bank account for leads at the end of each month.

We also offer search engine optimization services, so in addition to leads from pay-per-click advertising, your website can start showing up higher in Google organic search results. Want more information about becoming a customer? Contact us today! You can fill out an online form or call us directly at 1-800-906-1787.

The post Google Ads: How to Get the Best Price Per Click appeared first on ALARBE7 TECH.



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