The 7 Habits of Highly Successful YouTube Channels

More people are turning to YouTube as their primary source of news and entertainment, and they’re not just watching—they’re getting involved. YouTube celebrities can earn hundreds of thousands of dollars per video, and the top channels have millions of subscribers, raking in views from across the globe each month. This makes it an ideal platform if you’re interested in building your brand or starting your own business—if you know what you’re doing, that is. But how can you make sure your channel will be a success? By following these seven habits!

1) Understand your audience

Just as you would when writing a blog post, there are many ways to determine what your audience wants to hear about. This can be accomplished by surveys, studying competitors, and even asking friends and family members. A successful YouTube channel helps fulfill its viewers’ needs and expectations in an entertaining way. To successfully market yourself on YouTube (and elsewhere), you need to understand what those needs and expectations are first! Whether they want tutorials or comedy, they’re looking for something relatable. Share how you go above and beyond to accomplish your goals! This will lead them straight back to your channel time after time.

2) Have an exciting angle

Many people want to start their own YouTube channel but are confused about how to do it or have doubts about their ability. Creating a successful Youtube Channel doesn’t require you to have fancy equipment or even a high budget for advertisements. You need good content and consistency. Having your own Youtube channel doesn’t make you rich overnight, but if you’re persistent and focused on creating quality videos, it can provide extra income and help spread your brand name. So I decided to outline some steps that will help you get there in an organized way and improve your chances at success!

3) Choose your topic wisely

When you start on a new channel, it can feel like you’re throwing spaghetti at a wall to see what sticks. This is something you want to avoid—you don’t want to invest hours and hours into building a new channel only for it to flop right off. Many factors go into choosing your content, but before you worry about that, ask yourself these questions: What topics do I enjoy? Are there topics I have personal experience with? Do I know anything about these topics that other people would find helpful or interesting? Are there any current events in my topic area? If so, how could I use those events as jumping-off points for my channel content?

4) Use SEO tags properly

Search engine optimization is an essential part of owning a popular YouTube channel. It’s up to you to tell Google and other search engines what your channel is about so it can be found by viewers looking for something specific. This means using keywords in your title and description that people searching Google might use when trying to find videos like yours. Make sure to format your tags correctly; keyword stuffing will only get you punished by search engines! If you need some help getting started with SEO, check out Google’s website; plenty of resources are available to beginners!

5) Be entertaining!

If you want to build a successful channel on YouTube, you have to be funny. No, I don’t mean you need to be a stand-up comedian or even an aspiring actor who can riff about pop culture for 30 minutes straight. Instead, focus on keeping it short and simple—in fact, there’s an app for that. If you want your video to get more views, consider adding visuals and voiceovers.

6) Produce quality videos

While anyone can produce a video, creating something high-quality and meaningful takes a particular skill. Find something you are genuinely passionate about and know that you have enough expertise in your subject matter to discuss it intelligently. If you’re not an expert in what you’re talking about, learn as much as possible before producing videos. The goal is for people to find your videos, so your channel won’t last long if they leave with more questions than answers.

7) Promote your channel to viewers and industry influencers

While gaining subscribers is important, what’s more, important is getting people to watch your videos. Once you have a good number of subscribers, seek out industry influencers that share your niche and try to discuss with them. Influencers hold significant social sway over their viewers, so they can help increase awareness and drive traffic back to your channel (and they might even subscribe themselves!). Don’t be afraid to reach out; although it may seem intimidating initially, most influencers are very welcoming and will be happy to hear from you. If you’re lucky, perhaps they’ll even provide some feedback on future topics for your channel. 

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